Social media marketing with an edge: 5 Facebook marketing tricks every restaurant owner should know

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Facebook marketing is a tricky beast to tame.

Perhaps you’ve tried using it and have even seen a certain amount of success?

If you don’t want to be like the rest, you must make every move you make on social media count.

The most dangerous thing you can do is getting stuck in a rut, doing the same things over and over again.

As Einstein himself kindly pointed out, repeatedly doing the same thing and expecting different results is lunacy.

To clarify, attempting to innovate strategies that have been taken on by others is a great way to approach the challenge of getting more traffic and customers. But without understanding the underlying features that have led them to use this strategy, you can only get so far because it would not be able to fully represent your brand.

So that’s what we’re going to talk about today.

First, we’re going to list baseline strategies that you could employ to supercharge and enrich your social media marketing with an easy-to-understand explanation.

And the best part?

You’ll be able to use these strategies right from day 1.

Interested?

We bet you are.

So let’s get straight to it:

1. Target your ads

 

The fact of the matter is that you’re likely to have a limited advertising budget to spend, meaning that you can’t afford to just be posting anything.

Therefore, your advertising campaign needs to be laser-targeted.

Luckily, Facebook is an advanced advertising platform and it allows you to be very specific in terms of who gets to see your ad. You can (and should) set it so that only the users that are based in your local area can see it.

Going after the ones who have specific interests is the material to be advertised.

2.Embed quality food photos

Don’t make the mistake of missing an opportunity to include an image that represents an example of the tasty food you serve at your restaurant.

Obviously, this would have to be a picture that truly depicts the food that you offer.

In one of our previous posts, we’ve touched upon the right way to take photos to achieve the maximum desired effect, so for more tips click here.

  1. Post exclusive offers and discounts

Everyone hates generic posts.

However, if you can make your posts unique (especially if you add something your readers can use like a free coupon), you’re definitely on the right track.

But don’t just throw them around, this takes away from their value as they become overly saturated.

The way you want to do it is by offering them some sort of initiative.

For example, offer them as a shameless freebie in exchange for a like or share on your Facebook page.

Speaking of coupons…

  1. Facebook freebie groups are a golden source of traffic

Not many people know about this, but posting in the right Facebook groups will send tons of hungry customers your way.

And the best part?

The pages are usually promoting this, so they won’t view it as just spamming.

These groups are open to people coming forth with things of value, so the people would be glad to see you post.

As long as you make sure you’re targeting the right kind of groups, you shouldn’t run into problems.

  1. Sweepstakes are great for creating a snowball of traffic.

Facebook sweepstakes, if done right, can quickly get viral and generate tons of shares and traffic.

There is a whole untapped consumer market on Facebook waiting for these kinds of posts so when published they usually create an excitement, and in turn, they create a lot of traffic.

You can use advanced marketing tactics here and supercharge them through the use of geo-targeting (like we’ve discussed above).

Conclusion

If you implement the strategies mentioned above into your Facebook marketing campaign, it’s sure to drive a lot of traffic to your webpage.

So far we have only covered Facebook marketing but remembered no matter what you do, though, you should never limit yourself to your creative thinking, and make use of other marketing channels as well.

One of them being our very own Supermeal and other similar websites.

The best marketers know that in order to succeed, you shouldn’t just cast a wide net, you should cast a targeted net!  As it is a proven formula to get more customers through the doors.

 

 

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